Google My Business (GMB) has become a fundamental tool for any business looking to increase its online visibility and enhance its local SEO strategy. In an increasingly digitized world, having a solid presence on the Google platform can make the difference in being found by your potential customers. Below, we share a guide for utilizing this platform:
How can I open my account on Google My Business?
Before proceeding with this guide, it's important for you to know that GMB is a completely free platform, and to create your listing, you don't need to pay any fees. However, it's worth noting that if you want to increase visibility, there is an option to run paid campaigns.
To open an account on Google My Business, follow these steps:
1. Access the Google My Business Page: Go to the official Google My Business page in your web browser. You can find it by searching 'Google My Business' on Google or by directly accessing the URL: https://www.google.com/business/.
2. Sign in with your Google Account: If you already have a Google account, such as a Gmail account, you can sign in with that account. If you don't have a Google account, you can create one by clicking the 'Create account' button and following the instructions.
3. Add your business: Once you've signed in, Google will guide you through the steps to add your business. First, enter the name of your company and follow the instructions to provide the address, phone number, business category, and other relevant information.
4. Bussines verification: After adding your business information, Google may require you to verify that you are the owner or authorized representative of the business. This can be done through a postal letter with a verification code, an automated phone call, or an email.
5. Complete your profile: Once you've verified your business, you'll be able to access and complete your Google My Business profile. Add additional details such as business hours, a description of your company, high-quality photos, and any other information that may be relevant to your customers.
How does it benefit my SEO strategy?
1. Increases Local Visibility:
One of the primary advantages of Google My Business is its ability to enhance the visibility of your business in local searches. By setting up and optimizing your GMB profile, you increase the likelihood of your company appearing in local search results when users search for products or services related to your industry in your geographic area.
2. Enhances Local SEO:
Google My Business is closely integrated with Google's local search results, which means that an optimized profile can have a significant impact on your position in local search results. By completing your profile with accurate and relevant information such as your address, phone number, business hours, and high-quality photos, you are sending positive signals to Google about the authenticity and relevance of your business, which can improve your ranking in local search results.
3. Builds Trust and Credibility
When users search for a local business, they are likely to trust those with a well-established presence on Google My Business. A complete and up-to-date profile conveys professionalism and reliability, which can influence a potential customer's decision to choose your business over competitors.
4. Facilitates Interaction with Customers
Another key benefit of Google My Business is its ability to facilitate interaction between your business and potential customers. Through the review feature, users can leave feedback about their experiences with your company, which not only provides valuable feedback but can also influence the purchasing decisions of other users.
5. Integration with Google Maps and Search
By having a Google My Business account, your business will also be linked to Google Maps, making it easy for users to find information about your location and get directions to your establishment. Additionally, your GMB profile can appear in Google's well-known map packs, which are listings of prominent local businesses that appear at the top of search results related to local queries.
Google My Business isn't just a useful tool for managing your business's online presence; it can also have a significant impact on your local SEO strategy. By optimizing your GMB profile and keeping it up to date with relevant and engaging information, you can increase your business's visibility, build trust among potential customers, and improve your position in local search results. Don't underestimate the power of this platform to boost your SEO strategy!
